My name is Amanda Thomas and I’m the founder and designer for Luv Aj. I started my brand when I was 14 years old when my after school hobby of jewelry-making turned into a business by my senior year of high school. An internship with a local designer inspired me to work on my own creations, and after a chance encounter with a buyer at Fred Segal, they picked up my entire collection for their stores. And from there, Luv Aj was created!
My name is Amanda Jane and my nickname is AJ. I used to sign everything ‘Luv Aj’, so it only seemed fitting to name my brand the same. After high school, I graduated from Otis College of Art and Design with a BFA in Graphic Design and interned for clothing designer Rachel Pally, celebrity stylist Cristina Erhlich, and was a graphic design intern at Who What Wear. These experiences and opportunities inspired me to pursue my love of jewelry even further and continue to grow my brand.
Since I launched Luv Aj 18 years ago, we have been seen on celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner and stocked in retailers around the world. I was also added to the Forbes ‘30 Under 30’ list in 2015 for my work as a jewelry designer.
I believe jewelry tells a story and can instill a sense of confidence like no other accessory can. I make pieces that I personally love in the hopes that you will too. Quality and affordability is so important to me and the brand and I hope you can see that when you see the jewels.
I want to continue to adorn the world in our bad ass bling + thank all you babes for your continued business and support!