Our Story
The story of our denim unravels slowly with every wear. Every time a customer picks DL1961 as part of their uniform, their armor, and their identity, we succeed in our mission to create a garment that is the perfect fusion of fit, fabric, function and sustainable manufacturing.
And that is what makes us DL1961.
Our History
DL1961 is a family-owned brand, creating premium denim with sustainability at our core since 2008. Overseeing the entire process from fiber to finished garment, we pride ourselves on our leading fabric and sustainability technologies. Each jean is an example of state-of-the-art denim production, as we continually strive to raise the bar, not only for ourselves, but for the denim industry at large.