Twenty years ago, Brazilian-born Paula Hermanny created ViX in San Diego, California for women like herself. Women seeking joy, beauty and confidence. Who are effortlessly sexy, vibrant and empowered by personal style. Bold women like Paula’s grandmothers — one a highly-skilled seamstress, the other a jet-setting fashion model — whom inspired her to launch the international brand. Deeply rooted in Brazilian beach culture, travel and wellbeing, ViX’s swim and resort wear collections are a reflection of Paula’s origins and lifestyle.
Whether by the sea or poolside, The ViX Moment is all about vintage vibes, iconic silhouettes and the richness of simplicity. Feminine, understated details that are delicately handcrafted by artisans in Brazil. 24k gold-dipped hardware, intricate beading and custom fabrics, which are often featured in top publications, such as Harper’s Bazaar, Vogue and Sports Illustrated. Beyoncé, Hailey Bieber, Kate Moss, Gisele Bündchen, Jennifer Aniston, Jennifer Lopez, Kim Kardashian, Kendall Jenner, Bella Hadid, Alessandra Ambrosio, Izabel Goulart and Duchess Kate Middleton are among the influential women photographed wearing must-have ViX looks time and time again.
With bicontinental headquarters and an 84% female workforce, ViX believes if you elevate women, you elevate the world. Join the journey and enjoy your ViX Moment in the sun.